BCM 310: BCM 310, Emerging issues in Media and Communication, Chapter 10 Globalization and the Media

BCM310: BCM310: Emerging Issues in Media and Communication chapter 10 Globalisation and the Media (Comparative Media Studies).

Date: 25 May 2014

In the tenth week of BCM 310, we discussed globalization and the media, and how globalization impacts media, and vice-versa.

To Faulconbridge and Beaverstock (2008, pp331-343) globalization is “the widening, deepening and speeding up of global interconnectedness”. This has culminated in a “shrinking world” in which transnational flows of media, information, people and goods are facilitated (Eijaz & Ahmad 2011, pp100-106). Globalization is facilitated by perpetual rapid technological changes (Eijaz & Ahmad 2011, pp100-106). With interconnectedness, globalization has also altered the way media functions. Conversely, the media has transformed the world into a global village, whereby boundaries are shattered (Eijaz & Ahmad 2011, pp100-106).

Global television broadcast invades our living room. Elsewhere, the internet enables brisk efficient economic activities across space (Eijaz & Ahmad 2011, pp100-106). Reality shows like The Kardashians and singing contests like The Voice are viewed worldwide. In India, localized versions of the American sitcom “Friends” and the Game show “Who Wants to be a Millionaire”, called “Hello Friends” and “Kuan Benega Crorepati” respectively, adopt the western formats of television programs (Sinclair & Harrison 2004, pp41-54). In “Kuan Benega Crorepati”, although the host is Indian, his clothing, and accent are “westernized” (Sinclair & Harrison 2004, pp41-54). English is spoken throughout most of the show. This reflects the diminishing of Indian culture through homogenization of culture which, in the final analysis, is an impact of globalisation. In the process, new slurs emerged. For e.g. Hinglish is a slur, which incorporates English with Hindi, popular among urban middle classes (Sinclair & Harrison 2004, pp41-54).

Furthermore, globalisation has given rise to new contents in local shows with very strong western influence. The impact of globalization upon television programs also extends towards the demand upon local television programs. In Malaysia, many people subscribe to ASTRO and instead of watching local productions, many of us prefer to watch foreign programmes. In short, globalisation has led to American domination on television programs in many countries (Tay & Turner 2008, pp71-81). Clearly, globalization has taken over our media channels. And the impact is huge, with some people labelling the effect of globalization upon their media channels as a “cultural invasion” (Sinclair & Harrison, 2004).

Another impact of globalization on the media channels stems from the Internet. Continuous global integration has led to an increasing demand for internet and for those with access to it, faster internet. Also, information is far more accessible online in comparison to contemporary media channels such as television or radio, rendering former media channels less effective and thus, less preferable. Tay and Turner (2008, pp71-81) contend that in Australia, television advertising, being on the decline, is being replaced with online advertising, another sign that globalisation has definitely and significantly impacted the way media works (Tay & Turner 2008, pp71-81). In Malaysia, the number of locally produced films lags behind the imported ones (Herwina Rosnan, Mohd Nazari Ismail and Norzaidi Mohd Daud, 2010).

The general consensus is that globalization has altered the media in many countries. However, Voltmer (2008, pp23-40) highlights that “The role of the state vis-à-vis the media is usually regarded an antagonistic one, especially in new democracies where censorship and state interference is one of the main legacies of the past regime”. To me, it demonstrates the limitations of globalization in impacting the media. Politics triumphs globalization. Politics leads, legal follows, and media tag along. Thus, globalization does not always affect media.

(500 words)





Eijaz, A & Ahmad, R, E 2011,‘Challenges Of Media Globalization For Developing Countries’, International Journal of Business and Social Science, vol.2, no.18, pp100-106, accessed 24/5/2014, http://search.proquest.com.ezproxy.uow.edu.au/docview/904529702.


Faulconbridge, J.R & Beaverstock, J.V 2008, ‘Globalization: Interconnected Worlds’, Hollway, vol.19, pp331-343, accessed 24/5/2014, http://www.sagepub.com/upm-data/24132_19_Hollway_Ch_19.pdf.


Naim, M 2004, ‘Globalization – passing fad or permanent revolution?’, Harvard international review, vol.26, no.1, pp83-84, accessed 22/5/14, http://search.proquest.com.ezproxy.uow.edu.au/docview/230946526


Sinclair, J & Harrison, M 2004, ‘Globalisation, Nation, and Television in Asia: The Cases of India and China’, Television and New Media, vol.5, no. 1, pp41-54, accessed 24/5/2014,


Tay, J & Turner, G 2008, ‘What is Television: Comparing Media Systems in the Post-broadcast Era’, Media International Australia, vol.1, no.126, pp71-81, accessed 24/5/2014, http://ey9ff7jb6l.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=What+Is+Television%3F%3A+Comparing+Media+Systems+in+the+Post-broadcast+Era&rft.jtitle=Media+International+Australia%2C+Incorporating+Culture+%26+Policy&rft.au=Tay%2C+Jinna&rft.au=Turner%2C+Graeme&rft.date=2008-02-01&rft.issn=1329-878X&rft.issue=126&rft.spage=71&rft.epage=81&rft.externalDBID=n%2Fa&rft.externalDocID=907493952716742&paramdict=en-US.


Voltmer, K 2008, ‘Comparing media systems in new democracies: East meets South meets West’, Central European Journal of Communication, vol.1, no.1, pp23-40, accessed 24/5/2014,


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